Brand Reputation Management

Reputation management refers to influencing and controlling an individual's or business's reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results. Online reputation management, sometimes abbreviated as ORM, is primarily concerned with managing the results on websites that evaluate products and services and make recommendations and referrals.

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Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity. Specifically, reputation management aims on monitoring the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems.Most of reputation management is focused on pushing down negative search results.Under business circumstances, reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.